1. To produce and market fertilizers efficiently and economically in an environmentally sound manner

2. To maintain optimum levels of efficiency and productivity in all activities and to carry out up-gradation of technology

3. Reduction in specific energy consumption of the product by taking-up and implementing energy savings schemes

4. To continuously improve plant operation safety

5. To achieve increase in urea production capacity utilization

6. To continuously upgrade the quality of human resources of the company and promote organizational development