Marketing

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Marketing Territories of BVFCL

Marketing Territories of BVFCL

Marketing Network
BVFCL Primarily manufactures urea and markets the product under the brand name “MUKTA” urea. It also produces 4 types of “Mukta-Bio” Bio-fertilizers viz. Azotobactar, Phosphobactrin, Azospirillum & Rhizobium. In order to help the farmer enhance the soil quality and increase productivity, we have embarked on an ambitious project to manufacture Vermicompost and other organic manures. We also have tied up with M/s State Farm Corporation of India (SFCI) M/S NUNHEMS India (Pvt) Ltd and UP Seed Development Corporation (UPSDC) for distribution of seeds ,with Hindustan Insecticides Ltd. (HIL), A Govt. of India Undertaking, to market their products including pesticides & herbicides , with M/s Rashtriya Chemicals & Fertilizers Ltd (RCF), A Govt. of India Undertaking, for marketing MOP& DAP and with M/s Progressive Fertichem Pvt Ltd to market SSP. The Company has also entered into agreement with M/s MMTC for supply of Export Urea to Nepal. The Company’s endeavour is to serve the farming community in such a way that they get all the agricultural inputs under one roof.

The marketing territory of BVFCL consists of the entire North Eastern Region, West Bengal, Bihar and part of Jharkhand. BVFCL enjoys a distinct preference among farming community all over it’s marketing territory because of superior quality, good packaging and compatibility with major crops of the area. Field marketing activities is undertaken by a widespread marketing network comprising well-trained marketing officials. It is the Lead Fertilizer Supplier (LFS) in the NE Region with a market share of more than 90%.

BVFCL is having its Corporate marketing office at Namrup and State Marketing Offices at Guwahati , Siliguri & Patna to coordinate marketing activities and for meeting the requirements of BVFCL Urea of North Eastern states, West Bengal & Bihar respectively. It has it’s own dealer network of around 583 dealers including Cooperative societies/ Institutional buyers & Private dealers. Thus the Company has a well spread dealer network comprising Private/Cooperative/Krishi Kendras for wider reach & better marketing of its products.[/vc_column_text]

Marketing Offices of BVFCL
Namrup Office
Contact person
A K Singh , Chief Manager  I/C(Mktg)
Email ID: akingh@bvfcl.co.in
Address
BVFC Ltd., Marketing Department,

Namrup, PO Parbatpur – 786623,
Dist. Dibrugarh , Assam.

Phone    0374 – 2507066, 2507030, 9435332422
Guwahati Office
Contact person P.K. Sarmah, Area Manager (Marketing)Email ID: mktgghy@bvfcl.co.in
Address
BVFC Ltd., House No. 21 ( Ground Floor )
Usha Nagar Path, Near Super Market,
Dispur, Guwahati-781006, Assam.
Phone
0361 – 2225548, 9864295626
Patna Office
Contact person
AK Singh,Area Manager(Marketing)
Email ID:
Address
BVFC Ltd., Udaypura House, House No. 229-B,
S.K. Puri, Sahdeo Mahto Road,
Patna-800001, Bihar.
Phone
0612 – 2208599, 09334391021
Kolkata Liaison Office
Contact person
A.K. Singh,Chief Manager(Marketing)
Address
BVFC Ltd., Flat No. 13 – 14
Harrington Mansion,
8 , Ho Chi Minh Sarani
Kolkata – 71
West Bengal
Phone
033 – 22824239, 22820515, 08902499969

Distribution & Warehousing
BVFCL Urea is moved from factory to field warehouse by both Road & Rail. Movement through rail is resorted to on a need basis to distant locations at the shortest time. BVFCL is having own Rly. siding at both Namrup-II & III units. Cost effective mode of transport is adopted for supply of BVFCL Urea to all the states. Least cost module is being followed by BVFCL to control the transportation cost.

Fertilizer production is a continuous process but consumption of Urea is seasonal thereby rendering transportation, storage & distribution very important. The right product at right time at right place in right quantity is the most important aspect of marketing & distribution. To achieve this, BVFCL hires godowns of State Warehousing Corporations, Central warehousing Corporation and private dealers in the marketing territory at strategic locations to cater to the needs of farmers in best possible way.

Farm Services
BVFCL is regularly conducting Farmers’ Training Programmes at village level for educating the farmers on various aspect of modern farming techniques by involving experts from Agriculture Deptt. & Universities. BVFCL is also participating in exhibitions / melas related to Agriculture. During field training programme, farmers are encouraged to draw the soil-samples from their field & carryout soil-testing at Govt. laboratories to ensure balanced use of fertilizers for improving crop yields and farmers profitability.Also many nearby villages are adopted and Mass Campaigning done for product promotion and publicity.

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